Mastercard x Star Wars: Feel the Force Campaign

Freelance motion design for McCann Moscow’s Mastercard x Star Wars social CRM campaign, launched in collaboration with Disney for the launch of Star Wars Episode VII, The Force Awakens. The campaign gave fans a “Priceless” way to feel the Force - encouraging them to use their Mastercard for everyday purchases and earn rewards redeemable for exclusive Star Wars merchandise. The video brought together brand storytelling and galactic visuals to support campaign rollout across social media and digital channels - driven by the unifying hashtag: #silamastercard.

Motion Design, 2D Animation, Video Editing, Sound Design

Software: After Effects, Premiere, Photoshop

Mastercard teamed up with Disney for the launch of Star Wars Episode VII, The Force Awakens, to give its fans a priceless experience. An integrated digital communications hub was created prior to the launch of the film, and was used to reinvent customer engagement by filling the platform with unique, interactive Star Wars content.

Retail and e-commerce partners could easily integrate their own systems with the Star Wars Social CRM, and a full funnel of brand interactions to guide customers using e-shop points and rewards. Users online and offline Mastercard transactions were tracked and rewarded. The campaign was united by the hashtag #silamastercard.

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