Taxfix — Instant Refund

I developed a mini creative campaign for Taxfix’s new feature, Instant Refund, which allows users to receive their tax refund within just one day. The challenge was to design two paid social video concepts to test different approaches: one using live-action footage and the other entirely motion design. Both aimed to clearly highlight the benefit of getting tax refunds faster, while aligning with Taxfix’s rebrand and visual identity. In addition, I created an animated version of the new logo to be used for intros and end screens.

Art Direction · 2D Motion Design · Post Production

Software: Figma, After Effects, Photoshop

The Challenge

To approach the brief, I first unpacked the challenge by researching user pain points — long waiting times, average refund amounts, and the quick 22-minute filing process. This informed the messaging strategy, which focused on speed, convenience, and instant gratification. The footage-based concept emphasized relatable, everyday moments of people needing money quickly, while the animated concept took a more bold, illustrative route to simplify the process and showcase the options. For the logo animation, I applied motion design principles to create a clean, flexible identity asset that could be used consistently across campaigns. The project combined problem-solving, creative execution, and storytelling into a cohesive campaign vision.