Smart Money — Motion Graphic Design for Concordium

A blockchain company positioning itself as a challenger and alert brand, asked for a short design task to support their upcoming rebrand. The brief was to create: a 10-20 second motion piece using a given short script. And a social media banner introducing the brand. With no brand system provided and only two working days to deliver. The work combines abstract 3D forms, motion graphics, and sound to visualize brand's values of trust, privacy, and innovation.

Concept Development, Art Direction, Motion Design, Sound Design

Software: After Effects, Figma, Spline 3D

Challenges & Constraints

No brand guidelines provided → required defining a visual direction from scratch.

Tight timeline (two working days + weekend) → forced rapid decision-making and prioritization.

Abstract subject (blockchain/PayFi) → used metaphors to make complex ideas visually engaging.

Remote resources → relied on built-in tools and creativity rather than heavy rendering pipelines.

Result

A 16-second motion graphic expressing each stage of the script through abstract glass-textured cubes and particle systems. Two options of static social graphics emphasizing clarity, trust, and challenger positioning.

A quick mood/storyboard to guide direction and ensure narrative coherence.

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