Next Day THCA — Brand Identity & Visual System

I was brought on to develop complete visual identity for Next Day THCA - a fast-growing delivery brand offering premium products with next-day shipping. Starting with the logo and expanding into a full brand guideline system that could scale across digital and print touchpoints. The brand needed to feel confident, punchy, and approachable, with a visual tone that matched the energy of their fast delivery promise and friendly mascot, Dash the Bunny.

Brand Identity Design, Logo Design, Print Design, Social Media Design

Illustrator, Photoshop

Design Process

After establishing a bold, geometric logo system and character mark, I developed a comprehensive style guide including typography, color palette, spacing rules, and logo usage guidelines.

Beyond the brand book, I designed a set of supporting materials to help launch and grow the brand:

Business cards

Letterhead

Social media assets (covers, profile pictures)

Mini app icon/logo

Result

The final design gave Next Day THCA a clear and consistent look across all materials and platforms. It helped the brand stand out while staying simple, strong, and easy to use across digital and print. The project not only helped the brand stand out but also taught me a lot about building flexible brand systems and preparing files for real-world production.

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